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The brand has to its name over 80 years of legacy in India. Hamam, with its launch, has brought timeless Indian skincare rituals to life. Hamam soap drew a large natural following long before it was in trend to use products with natural ingredients. The soap was the only Indian-made natural soap during the time. Both doctors and mothers embraced it for its safety and purity.
The neem, tulsi and aloe vera extracts of Hamam provides adequate protection from various skin problems like pimples, prickly heat, body odour, rashes etc. The brand has, in its kitty, a long-standing heritage of using traditional ingredients.
Even today, Hamam enjoys the recognition as the most recommended soap in Tamil Nadu. It is a market leader in the state. The brand has always strived to give its consumers a complete bathing experience. Hamam soap has been recommended by doctors as suitable for all.
The multi-faceted ingredient—neem is at the heart of Hamam brand from its very beginning. Long before that, for decades, Hamam was already selling the natural neem and tulsi soap to its Indian consumers.
For decades, Hamam has been a natural brand. In the past 80 years, it has become one of the largest skin cleansing brands in the country. It is, with no doubt, the most-loved skin cleansing brands in the Indian state of Tamil Nadu.
Let us have a look at the challenges faced by the brand. Generally, it is not easy for soaps with high natural content to deliver bright colours and pleasant fragrances. And the consumers associate them as inherent characteristics of soaps. For Hamam, providing an enjoyable sensory experience to its consumers along with keeping the do-good aspect of a natural soap has remained a constant challenge.
And the brand has overcome such challenge time and again in the past. Present Just recently, the Hindustan Unilever Ltd-owned soap brand Hamam shifted its communication strategy. Hamam has targeted women and girl safety with its latest campaign GoSafeOutside.
The brand is continuing the use of the same thought in its newer campaigns as well. Hamam, in its latest communication, is urging women and girls to become self-reliant when it comes to their safety. The campaign is an initiative by the company to help its women consumers learn self-defence. The brand is using multiple mediums to bring alive its message of GoSafeOutside. The campaign aims to improve the sense of safety in people when they go outside by raising awareness, facilitating solutions, and kickstarting conversations.
The brand, as a part of its campaign, is creating self-defence videos to teach self-defence techniques for situations women face in their every day lives. The brand is also taking practical measures. It is working with relevant authorities to identify locations with a higher frequency of crimes against women.
The intent of the activity is also to give women instant and direct access to help through an alert mechanism reaching authorities. Brand activation also includes on-ground camps where the brand talks about the importance of self-defence to communities. Conclusion Thus, Hamam with its long-standing history and experience continues to make excellent natural products and drive social change with its latest campaigns. The campaigns are intended to enable the brand to play an active role in making the lives of women and girls safer in India.
Thus, Hamam is telling women of India that their safety is not just the safety of their skin but also their lives. The Hamam soap brand is also supposed to have benefited from having a campaign tagline or hashtag like GoSafeOutside as it links closely with the brand category.
Thus, Hamam has tried weaving the product into a social message to drive change in Indian society.
One can also define research as a scientific and systematic search for pertinent information on a specific topic. Research is an art of scientific investigation. Research is an academic activity and as such the term should be used in a technical sense. Data may be collected in two ways, there are as follows, Primary data Secondary data Primary data: The primary data are those data which are collected afresh and for the first time and thus happen to be original in character. The researcher collects primary data particularly in surveys and descriptive researches. Followings are the various way of collecting primary data, a Observation method b Interview method c Through questionnaires d Through schedules, etc.
HAMAM SOAP PROJECT PDF
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Project on Hamam Soap