Known for its treatment of the rhetorical situation and coverage of usefulness and persuasion, this edition renews the focus on the reader-centered approach and includes new learning outcomes at the start of each chapter to help students gain more from their reading. About the Author: Paul V. He was previously Director of the Roger and Joyce L. As a researcher and consultant to business and government, Dr.

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I appreciate how Anderson makes this distinction. I think students would find the writing strategies and forms for workplace writing more applicable to their personal and academic lives. As it is clear, compelling and consistently implemented, Anderson provides a text that is appropriate for my course.

Mingling descriptions and graphics makes the information attractive and accessible. The added tips are helpful. Excellent details on purpose, process and structures. Very well done tutorials and checklists. I like presenting the career writing first as that engages students most easily. Guiding you step by step through the writing process, this new edition includes added coverage digital communication, team communication, the latest APA and MLA citation guidelines, a new visual design, and much more.

About the Author Paul V. Anderson is Director of the Roger and Joyce L. As a researcher and consultant to business and government, Anderson has conducted workshops and made presentations in Europe, Asia, Australia, and Africa, as well as across the United States. His publications, which have won awards from the Society for Technical Communication and the National Council of Teachers of English, address such topics as technical communication practice and theory, ethical issues in research and teaching, research methods, pedagogy, and assessment.

Table of Contents Part I: Introduction. Communication, Your Career, and This Book. Writing at Work Differs from Writing at School. At Work, Writing is an Action. Communicating Ethically. What Lies Ahead in this Book. Case: Selecting the Right Forklift Truck.

Central Principles of the Reader-Centered Approach. Electronic Resumes: Special Considerations. Writing Your Job Application Letter. Ethical Issues in the Job Search. Writing for Employment in Other Countries. Case: Advising Patricia. The Importance of Defining Objectives. Expertise in Action: An Example. Case: Announcing the Smoking Ban. Part III: Planning. Planning for Usability. Your Goal When Planning for Usability.

Guideline 6 Plan Your Graphics. Case: Filling the Distance Learning Classroom. Planning Your Persuasive Strategies. The Two Goals of Persuasion. How Persuasion Works. Guideline 4 Reason Soundly. Guideline 5 Organize to Create a Favorable Response.

Conducting Reader-Centered Research. Guideline 1 Define Your Research Objectives. Guideline 6 Take Careful Notes. Exploring Your Own Memory and Creativity. Searching the Internet. Using the Library. Conducting a Survey. Drafting Paragraphs, Sections, and Chapters. Guideline 1 Begin by Announcing Your Topic. Case: Increasing Organ Donations. Formal classification Grouping Facts.

Informal classification Grouping Facts. Describing an Object Partitioning. Describing a Process Segmenting. Cause and Effect. Problem and Solution. Combinations of Patterns. Developing an Effective Style. Creating Your Voice. Guideline 6 Ethics Guideline: Avoid Stereotypes. Constructing Sentences. Guideline 1 Simplify Your Sentences. Guideline 2 Put the Action in Your Verbs. Selecting Words. Guideline 1 Use Concrete, Specific Words. Guideline 3 Use Words Accurately. Guideline 5 Choose Words with Appropriate Associations.

Beginning a Communication. Introduction to Guidelines 1 Through 3. Guideline 2 State Your Main Point. Guideline 4 Encourage Openness to Your Message. Guideline 5 Provide Necessary Background Information. Ending a Communication. Guideline 2 Repeat Your Main Point. Guideline 3 Summarize Your Key Points. Guideline 5 Focus on a Key Feeling. Guideline 9 Follow Applicable Social Conventions.

Writing Reader-Centered Front Matter. Writing Reader-Centered Back Matter. Creating Reader-Centered Graphics. Line graph. Bar graph. Pie chart. Screen shot. Organizational chart. Schedule chart. Designing Reader-Centered Pages and Documents. A Reader-Centered Approach to Design. Design Elements of a Communication. Guideline 4 Group Related Items Visually. Using Word Processors to create Page Designs. Revising Your Drafts. The Three Activities of Revising.

Checking Your Draft Yourself. Guideline 3 Distance Yourself from Your Draft. Guideline 1 Discuss the Objectives of the Communication and the Review.

Guidelines for Managing Your Revising Time. Guideline 1 Adjust Your Effort to the Situation. Guideline 3 Be Diplomatic. Guideline 5 Revise to Learn.


ISBN 13: 9781428263932



Download: Anderson Paul V. Technical Communication A Reader-centered Approach. 9th Edition.pdf


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